Film about the New Coke Launch Failure in the Works
Anyone around in the 1980’s will remember the disastrous attempt by the Coca-Cola company to change the taste of the worlds favourite drink and how it failed – epically! Sounds like a good plot of a movie doesn’t it?
Deadpool writers Paul Wernick and Rhett Reese are set to develop a film about what happened. They have optioned the book The Real Coke, The Real Story by Thomas Oliver, a cautionary tale of what happens when you try to mess with a classic household product. Wernick and Reese will write and produce the movie.
Here’s the story behind it –
New Coke was the unofficial popular name for the reformulation of Coca-Cola introduced in the spring of 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke). New Coke originally had no separate name of its own, but was simply known as “the new taste of Coca-Cola” until 1992 when it was renamed Coca-Cola II.
Coca-Cola’s market share had been steadily losing ground to Pepsi and the company suspected that consumers preferred the latter’s sweeter taste, which they confirmed via numerous blind taste tests. However, the American public’s reaction to the change was negative, even hostile, and the new cola was a major marketing failure. The subsequent reintroduction less than three months later of Coke’s original formula, re-branded as “Coca-Cola Classic”, resulted in a significant gain in sales. This led to speculation that the introduction of the New Coke formula was just a marketing ploy; however, the company has always claimed it was actually an attempt to replace the original product.
New Coke was only on the market in the United States for a short period, but it remains influential as a cautionary tale against tampering too extensively with a well-established and successful brand. It was discontinued internationally in 2002.