The Great Denim Challenge: Kellan Lutz Autographed Jeans Auction

The Great Denim Challenge

Your old jeans have a story.  You gave them life.  And in return, they gave you years of comfort and experience.  Don’t let their story end.  Give your old denim to the Blue Jeans Go Green™ denim recycling program and help insulate communities in need across the U.S.  All denim collected through the program is recycled into UltraTouch™ Denim Insulation, and a portion of it, up to approximately 250,000 square feet, will be distributed to help communities in need each year.*

*Insulation quantities related to the Blue Jeans Go Green™ denim recycling program may be adjusted each year.

HOW DOES THE AUCTION WORK?

  • This auction utilizes “denim currency” (NOT MONEY) for bidding.
  • “Denim currency” is denim apparel items only.
  • Your bid is the number of denim apparel items you will collect for recycling.
  • Do not bid on a pair of celebrity jeans unless you can collect the number of denim apparel items equal to your bid.
  • At the end of the auction, each highest bidder will be contacted to discuss next steps.

Source

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