Twilight Reaches a UK Sales Record

OK so maybe due to a change of cover Twilight really kicked off over here in the UK. Could it all be down to the cover which made Twilight a success here?

I’d love to hear what you fans think about this. Also, does anyone own a copy of Twilight in these original UK version covers? I’m not sure who the pictures are meant to represent!
(I actually remember seeing these versions online before I’d read the books and thought they looked like kids books!)

Read on…

According to the Book Seller Blog:

Stephenie Meyer’s Twilight, the first instalment in the US novelist’s hugely popular dark romance series of the same name, has become only the 13th novel to sell more than two million copies in the UK since the turn century.

Stephenie Meyer follows in the footsteps of J K Rowling, Dan Brown and Mark Haddon – the only other authors to have achieved the two-million-in-the-21st-century feat.

Last week, the book sold 16,672 copies in the UK, taking its total sales to date to 2,005,609. Just over £9.7m has been spent on the book since it was first published in the UK in 2006 – a year in which it sold just 1,684 copies, according to Nielsen BookScan data.”

For those of you who didn’t discover Twilight until more recently, Twilight struggled to find an audience in the UK if for no other reason the UK distributor saddled it with a now replaced terrible cover and then came up with an arguably even more dreadful cover for New Moon (seen above). At the time, it was our perception that they  seemed hell bent on marketing it as dark vampire lit. As the article states, the book took off once it gained fame in the US, was repackaged in the US format after Eclipse, and not marketed as a dark, gothic, tale.

Incidentally, if you have the book with one of those covers and it’s in good shape, it stand potential as a collectors item particularly if you can get a Stephenie Meyer signature in it.

See more on the Book Seller.

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