Ray-Ban enjoying sales boost thanks to ‘Twilight’
I think basically anything that appears in The Twilight movies is going to receive a sales boost! Anything from our favourite shiny volvo, to sun glasses!
Having the Twilight cast sport your product is certainly no hindrance to forward progress in marketing.
At least, that’s been the case with a few of those companies whose goods have been featured in the Twilight series or upon its cast.
With Volvo, for instance, we’ve seen that the vehicle models appearing in Twilight and The Twilight Saga: New Moon enjoyed subsequent sales boosts which the company attributed to inclusion in the picture.
The same, it seems, is true for Ray-Bans.
According to a recent press release, Ray-Ban is reporting record sales for this year, and they have the Twilight films and cast to thank for it.
“Ray-Ban sunglasses have long been a favorite of celebrities, and are seeing a resurgence in the younger generation, most recently amongst the stars of the ‘Twilight’ films, who have been seen wearing Ray-Ban Wayfarers in the movies and in real life.”
In Twilight, Robert Pattinson wore the frames in one of the parking lot sequences, and, of course, if you’ve ever seen a candid snapshot of him or Kristen Stewart out and about, you’ll know that the brand appears to be a personal favorite of these two as well as many of their castmates in the film series.
Popular as they are, their fashion choices are bound to be influential, so this information is probably not altogether surprising.
It is, however, always interesting to document the impact that the Twilight series continues to have upon popular culture.