HMV’s Nipper Becomes a Wolf for New Moon DVD Launch
HMV is set to entice the thousands of Twilight fans through its doors next week by transforming its iconic trademark dog Nipper into a howling wolf – for a special limited period only in the run up to the DVD/Blu-ray release on 22nd March of The Twilight Saga: New Moon.
As UK fans eagerly await its release, film company E1 Entertainment has teamed with the retailer to ‘unleash’ Nipper to reflect the film’s werewolf tribe. Rather than adopting his usual pose of looking enquiringly into his gramophone horn as he listens to his master’s voice, Nipper will instead appear as howling wolf silhouetted against a rising moon.
The century-old logo has only ever been changed once before in its entire history – in 2007 when Gromit, the animated canine hero of Wallace and Gromit fame, ‘stood in’ for Nipper during a special promotion on children’s DVDs.
Appealing to ‘Twi-hards’ HMV is promoting pre-orders of its three retail exclusive DVD sleeves featuring artwork of Edward (played by Robert Pattinson), Bella (Kristen Stewart) and Jacob (Taylor Lautner) plus the range of merchandise available in-store and online.
Source: Twilight News